This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and which channels reach your desired audience. Ultimately, everyone thinks that they…
Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion will sell a bad book, so make sure you…
Don’t be a minimalist in your approach to book selling. It’s a new era of book marketing and publishing. More writers are side-stepping the traditional publishing houses and choosing to self-publish or even crowd-source their next novels. At times it can feel like a free-for-all when it comes to the best possible way to share…
Though the value of blurbs and endorsements on books has been debated in recent years, the power of a celebrity’s name on your book jacket is undeniable. Celebrities are some of the most influential people in the world, and they can help you get the word out when promoting your books. Endorsements give the impression…
This article is written by Lyn Barrett, author of Crazy: Reclaiming Life from the Shadow of Traumatic Memory. She is the founder of Dissociative Writers where she facilitates writers workshops for people with dissociative disorders and teaches a beginners class on memoir. She has been interviewed by public radio stations and podcasts around the country…
We are pleased to feature this article written by David Hancock, founder of Morgan James Publishing, a publishing company that blends traditional book publishing with the flexibility and authorial engagement of self-publishing. Author and prolific blogger Frank Viola wants writers to know: Blogging isn’t dead. If you are a writer who wants to reach readers, a…
Dawn Fleming joined the Author to Influencer Accelerator after attending an Ask Me Anything session with Marika Flatt, hosted by Morgan James Publishing. Dawn is the owner and operator of Overseas Life Redesign, a global coaching and consulting company that encourages others to discover their dreams and turn them into reality just like she did….
This article was written by “Sir” Isaac Smith, a remote audio producer. He specializes in helping authors, speakers, and coaches generate exposure for their written work and tapping into new audiences. He works with his wife from their home in Hawkins, TX, where they help authors convert written work into audiobooks or even a podcast….
Leveraging thought leadership on social media is key for every author when building their audience and promoting their book. LinkedIn is one of the most powerful tools for authors to build a professional network in which to share their expertise. Here are some tips to help you begin to build a presence on LinkedIn. 1)…
If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more…
