Radio interviews are a classic—and still powerful—tool in your media mix. With their wide listenership and conversational tone, they provide authors an excellent opportunity to connect authentically with potential readers. But unlike podcasts, radio interviews are often shorter and more fast-paced, meaning your preparation must be sharp, concise, and high-energy.

In this post, the second in our media training series, we’ll share tips to help you prepare for radio interviews, stay on message, and make a lasting impression in a short amount of time.

Radio vs. Podcast Interviews

Authors often ask about the difference between radio and podcast interviews. While both are similar:

• Radio talk shows are generally shorter, often 5–10 minutes.
• Podcasts tend to be longer, ranging from 20 to 60 minutes or more in length.
• Interview times vary, so it’s essential to confirm the format in advance.
  
  

No matter the platform, always say the title of your book at the beginning of the interview—and aim to repeat it naturally at least three times throughout the conversation. This repetition helps reinforce the title for listeners, especially those tuning in during the interview.

What To Know Before You Go On-Air

• Most radio interviews are conducted over the phone—in-studio appearances are increasingly rare these days.
• In some cases, radio interviews are live streamed, especially those that are in-studio, so keep that in mind for in-person appearances.
• Be early. Dial in a few minutes ahead in case of technical glitches, and to go over any last-minute instructions from the producer.
• Treat all interviews as live. The moment you’re connected with the host, you’re “on-air”—even before the official start.
  
  

Tips for a Strong On-Air Presence

• Be energetic and have fun. Enthusiasm translates well over audio.
• Articulate your message clearly. Limit mumbling and speak with intention.
• Assume the host has not read your book. Be prepared to explain your book’s core message concisely and compellingly, i.e., have your “elevator pitch” ready.
• Envision your listener. What are they doing while tuning in? Driving? Cooking? Picture them and tailor your delivery to entertain and inform in that moment.
  
  

During the Interview

• Stick to 2–3 talking points you want listeners to remember.
• Speak in 30-second sound bites and avoid overly long responses.
• Find opportunities to weave in your book title, relevant anecdotes, and key takeaways.
• Mention where to buy the book—website, Amazon, indie bookstores, etc.—if possible.
  
  

After the Interview

• Thank the host or producer post-interview. (Pro tip: If in person, bring copies of your book to share with the host and producer. Write a thank-you note inside the book cover as a show of gratitude. See if they might want to take a photo for social media purposes.)
• Share the interview (if a link is provided) on your website and social media.
• Consider sending a brief follow-up email to express your appreciation and interest in future opportunities.
  
  

Radio interviews may be short, but they pack a punch when done right. By preparing your message, showing up with energy, and thinking from your listener’s perspective, you can turn each radio appearance into a meaningful connection with potential readers.

Looking to land media interviews? PR by the Book helps authors secure and prepare for impactful radio, podcast, and TV appearances. Schedule your FREE Discovery Call today!

Looking for more Book Promotion tips? Check out:

• How to Shine in Your Next Podcast Interview
• How to Maximize Media Hits
• The Pros and Cons of Hiring a Book Publicist