The Difference between Publicity and Marketing

The Difference between Publicity and Marketing SHARE Discover what publicity is, how it differs from marketing, and the difference between paid, earned and owned media. What is Publicity? Publicity is one component of a marketing plan. Its purpose is to create visibility, raise awareness, and build credibility. Publicity is also a means of connecting a […]

Book Cover Tips to Best Reach Your Reader

Book Cover Tips to Best Reach Your Reader SHARE Learn how to design, or choose, a successful book cover by understanding your target reader, positioning your book correctly, and following key design best practices to ensure your book stands out—and fits in—on shelves and online. The adage “never judge a book by its cover” is […]

How to Build a Strong Author Brand

How to Build a Strong Author Brand SHARE A well-defined brand is key to building a strong online presence, helping you connect with new readers while keeping your loyal audience engaged—even between book releases. But how do you begin crafting your author brand? Check out our top branding tips to develop a compelling and confident […]

Social Media Trends for Authors in 2025

Social Media Trends for Authors in 2025 SHARE Explore 2025 social media trends for authors: interactive engagement, micro-communities, collaborations, and ethical AI use to connect with readers authentically. In today’s fast-paced digital world, authors and writers must stay ahead of the curve when building their online presence. Social media offers a dynamic platform for storytelling, […]

LinkedIn Strategies Every Author Needs to Know for Success

LinkedIn Strategies Every Author Needs to Know for Success SHARE Discover how to harness the power of LinkedIn as an author to boost book sales and build credibility. Learn actionable insights on positioning yourself as a thought leader, maximizing profile features, and building meaningful connections that lead to future opportunities. Special thanks to Rob YB […]