Television interviews are one of the most exciting and high-visibility opportunities for authors. Whether you’re heading into a studio or logging on for a virtual segment, knowing what to expect and how to prepare can make all the difference in how you come across on screen. Here’s what to keep in mind before, during, and after your appearance.

Before the Interview

Know the Format & Plan Ahead

Most TV interviews are conducted in person, so assume you’ll need to be physically present unless you’re told otherwise. Research the studio location and map your route at least a day in advance to avoid any surprises. Arrive early and bring along copies of your book—one to hold during the interview and one to leave behind as a token of appreciation.

Running Late? Call, Don’t Email

If you’re delayed, immediately call your main point of contact (listed on your interview schedule) as well as your publicist. Don’t rely on email—time is of the essence.

Know the Show

Each show has its format and style. Watch a few segments beforehand to see whether guests are seated or standing, how the host interacts, and what kind of questions are typically asked. This will help you mentally prepare for the show’s pacing and tone.

On-Camera Tips

Keep It Short & Sweet

TV segments are typically 2–3 minutes long, so have concise sound bites ready. Avoid long stories or drawn-out explanations—focus on clear, engaging points that highlight your book and why it matters.

Bring Your Best Energy

Be aware that the host may know very little about you or your book. (The opening question may well be a version of “Tell me what your book is about.) Start strong by introducing yourself and the book title confidently (and repeat it at least once). Stay upbeat, enthusiastic, and articulate.

Camera Awareness

The host may coach you on where to look, but your goal is to engage in a natural conversation—not a direct stare-down with the camera. Listen for cues and follow their lead. Smile, sit up straight, and engage.

Appearance Matters

Dress the Part

TV is a visual medium, so wear solid colors or simple prints and avoid distracting accessories like hats or clunky jewelry (which can interfere with your mic). Dress in a way that visually aligns with your brand or book. And remember—posture is part of your presentation. Sit tall, chin up, and feet grounded.

Zoom or Streaming TV Interviews

With more networks embracing remote interviews, especially for out-of-state guests, Zoom is becoming standard. Here’s how to make a great impression from your home studio:

• Test your platform ahead of time on your specific browser/device.
• Set up a clean, professional background (bonus if your book cover is visible).
• Center yourself on screen, showing your upper chest and shoulders.
• Speak directly to the camera—not your screen.
• Use body language to stay visually engaging (nod, smile, use hand gestures).
• Pro tip: Treat Zoom interviews as professionally as in-person ones—media outlets are using them more than ever for convenience and budget reasons.
  
  

After the Interview

• Leave a signed copy of your book with the producer or host, along with a thank-you note.
• Always thank both the host and the producers directly—either on-site or via a follow-up email.
• If allowed, take a photo with the host and tag the show/studio when you post it.
• Ask for a link to the segment and share it widely—promote them as they’ve promoted you.

TV interviews are fast-paced, high-impact opportunities to connect with readers. With a bit of preparation, thoughtful messaging, and great energy, you’ll leave a lasting impression—both on the audience and the studio team.

Looking to land media interviews? PR by the Book helps authors secure and prepare for impactful radio, podcast, and TV appearances. Schedule your FREE Discovery Call today!

Looking for more Book Promotion tips? Check out:

• How to Ace Your Next Radio Interview 

• How to Shine in Your Next Podcast Interview

• How to Maximize Media Hits