Welcome to the Club!

There is a new exclusive club in the social media world and it’s called Clubhouse, an audio-only social media platform. This is your inside scoop about the platform, which is known for its conversation and invite-only status, as well as how you, as authors, can take advantage of it.  Here’s how Clubhouse works… After receiving […]

Water Your Accounts and Watch Their Organic Reach and Engagement Grow!

Just like with gardening, growing an online social media presence takes time and effort before it blossoms from a planted seed to a beautiful flower. This can often lead to frustration and questioning of whether your efforts are actually working. In the pay-to-play social media world we are living in, it can be easy to […]

Outstanding Austin Communicator 2021

Honored to be named Outstanding Austin Communicator 2021 From Marika Flatt, founder of PR by the Book I’m so very honored to receive this award from Women Communicators of Austin (WCA), an organization that’s near and dear to my heart. As I reflect back on my 24-year career, I see WCA threaded throughout all the […]

Using Festivals and Other Opportunities to Your Advantage

For an author, book festivals serve a multitude of purposes. Booths and tables are available, usually for a set fee, for the purpose of selling and marketing your books. With an attractive display and a good supply of promotional items to hand out, you’ll benefit from both sales and exposure. Your display might also draw […]

5 Things To Do After An Interview

Interviews are one of the most powerful PR tools when it comes to promoting your book. They are the gateway to reaching entirely new audiences. Not only do you need to know how to prepare for an interview beforehand, but assessing what comes after is equally important. So, in order to maximize your promotion potential, […]