Why Authors Need To Use Social Media To Gain Influence
If you are a budding author or an industry leader, social media is crucial when it comes to earning and maintaining an engaged audience. Platforms like Facebook and Twitter are an integral part of so many people’s lives. If you’re able to use these tools effectively as an author/expert, your book campaign will become more […]
How to Start Preparing your Promotion Strategy for the New Year
2020 has been a long, tumultuous year. Covid-19, quarantine, virtual learning, and so much more have put a damper on many people’s 2020 plans. More important than ever, people need to seize the ample opportunities they have to begin to strategize and plan ahead for a fresh start in 2021. So, here are a few […]
My Publicity Campaign is Finished, Now What?
Successful book promotion stems from effective branding and communication with your audience. Maintaining relevance after your book is published and the publicity campaign ends is an important way to continue building on your brand and take advantage of the investment you’ve made in your campaign.. Therefore, if you’re wrapping up a publicity campaign with us, […]
How to Plan and Execute an Interactive Book Campaign, Part 4
In part three of our four-part series, we discussed how creating partnerships can benefit your campaign. But, what do you do once your book has been released? It’s not over yet Once the release date has come and gone, that doesn’t mean your publicity efforts should end. Elizabeth Gilbert continued many social media and publicity […]
How to Plan and Execute an Interactive Book Campaign, Part 3
In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values. Create strategic partnerships during your publicity campaign During her publicity campaign […]
