How to Plan and Execute an Interactive Book Campaign, Part 3
In Step 2, we discussed ways to share content through your established online presence to build buzz about your upcoming book. A great way to expand your audience from your previous readers is to partner with similar brands who align with your book’s values. Create strategic partnerships during your publicity campaign During her publicity campaign […]
How to Plan and Execute an Interactive Book Campaign, Part 2
As I said in our last post, there is just too much information to squeeze into one blog post from Elizabeth Gilbert’s Big Magic: Creative Living Beyond Fear book campaign. In part two of our four-part series, we are going to continue exploring the elements that made the campaign so successful. Specifically, we will be […]
How to Plan and Execute an Interactive Book Campaign, Part 1
Here at PR by the Book, one of our all-time favorite examples of a successful publicity campaign is for Elizabeth Gilbert’s book Big Magic: Creative Living Beyond Fear. There’s so much to unpack from this campaign that we just couldn’t fit it into one post. So, we’ll be doing a four-part series on how to […]
5 Tips for Being an Expert on Camera
For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other […]
How to Run a Virtual Book Tour in 5 Steps
Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call […]
