The Difference between Publicity and Marketing

The Difference between Publicity and Marketing SHARE Discover what publicity is, how it differs from marketing, and the difference between paid, earned and owned media. What is Publicity? Publicity is one component of a marketing plan. Its purpose is to create visibility, raise awareness, and build credibility. Publicity is also a means of connecting a […]

How to Build a Strong Author Brand

How to Build a Strong Author Brand SHARE A well-defined brand is key to building a strong online presence, helping you connect with new readers while keeping your loyal audience engaged—even between book releases. But how do you begin crafting your author brand? Check out our top branding tips to develop a compelling and confident […]

Getting Your Book in Front of its Audience: Placements in Retail Stores

Book sales are never guaranteed. Even the best marketing placements and publicity opportunities that flash your book cover in front of your target audience might not create a direct sale. Of course, guest spots on popular television shows, radio programs, and podcasts boost your influence and name, but those appearances don’t necessarily translate to sales […]

Niche Writers Workshops: Form a Writing Community (and Support Your Marketing Plan!)

This article is written by Lyn Barrett, author of Crazy: Reclaiming Life from the Shadow of Traumatic Memory. She is the founder of Dissociative Writers where she facilitates writers workshops for people with dissociative disorders and teaches a beginners class on memoir. She has been interviewed by public radio stations and podcasts around the country […]