How to Run a Virtual Book Tour in 5 Steps

Even prior to COVID and quarantining, gone are the days when authors had to pack up and hit the road for a book tour. With so many opportunities accessible online, authors are now able to conduct a successful book tour right from the comfort of their own homes. Virtual book tours, or what we call […]

How to Find the Right Outlets

Here at PR by the Book, we know that it can be daunting to find the right media outlet to cover your story. There are millions of outlets out there, and finding the right fit can be overwhelming and time consuming. However, the good news is that in just a few simple steps, you will […]

How to Choose the Right Publisher for your Project

As an author, you have a lot of different options when it comes to publishing your book. We know that it can be very confusing to decide which publisher might be right for you, but it’s important to understand the different types of publishing so that you can choose what’s best for your project. In […]

How to Pitch to the Media During a Crisis

We put a lot of thought into how we pitch a book to the media. Oftentimes, we rely on publicity tools to get the media to notice a book – timeliness, connections, or news of the day. Most importantly, for the media to pick up a story on a book, we have to present the […]

Getting Started with Book Distribution in 5 Steps

For authors who are self publishing, distributing your book can be complicated. The world of book distribution is confusing, and knowing where to start can be a challenge. In December, I sat down with Amy Collins of New Shelves Books to discuss book distribution for our Author to Influencer Accelerator Expert Interview series. If you […]