The Difference between Publicity and Marketing

The Difference between Publicity and Marketing SHARE Discover what publicity is, how it differs from marketing, and the difference between paid, earned and owned media. What is Publicity? Publicity is one component of a marketing plan. Its purpose is to create visibility, raise awareness, and build credibility. Publicity is also a means of connecting a […]

Book Cover Tips to Best Reach Your Reader

Book Cover Tips to Best Reach Your Reader SHARE Learn how to design, or choose, a successful book cover by understanding your target reader, positioning your book correctly, and following key design best practices to ensure your book stands out—and fits in—on shelves and online. The adage “never judge a book by its cover” is […]

How to Build a Strong Author Brand

How to Build a Strong Author Brand SHARE A well-defined brand is key to building a strong online presence, helping you connect with new readers while keeping your loyal audience engaged—even between book releases. But how do you begin crafting your author brand? Check out our top branding tips to develop a compelling and confident […]

Understanding BISAC Codes: How To Make Them Work for You

Understanding BISAC Codes: How To Make Them Work for You SHARE Maximize your book’s discoverability with the right BISAC codes. Learn how to categorize, market, and position your book effectively to reach ideal readers! Like most industries, book publishing has its own lingo and acronyms. For example, an uncorrected Advance Reading Copy of your book […]

How to Build a Loyal Audience That Buys Your Books

How to Build a Loyal Audience That Buys Your Books SHARE Special thanks to the Independent Book Publishers Association and Django De Gree for this great information on how to turn your followers into readers! Did you know the average customer acquisition cost for books generally falls between $10 and $30 per customer? This means […]