Publicizing new books is often based on momentum. The more traction a book or author gets early on, the more it will snowball into something larger later down the line. One of the most common ways to be noticed by a larger audience is through book reviews. Why Early Reviews Matter People are more…
For some of us, being in front of the camera is a challenge. Many authors find it difficult to translate their writing skills into being savvy on air. However, the good news is that with just a few tips, you can be comfortable on camera, too, just like pros you’ll find on TV and other…
October 12th is Indie Author Day! Because the market is flooded, it can be challenging for indie (and traditionally published) authors to gain publicity for their books. Your book might be phenomenal, but it won’t matter if you don’t get it into hands of readers. Luckily, there are some easy steps that indie authors can…
By Leslie Barrett, Publicist at PR by the Book August 7th is National Purple Heart Day. October 15th-19th is National Business Women’s Week. September is Self-Care Month. The list of important calendar months, weeks, and days is endless and so are the opportunities to take advantage of them! Here are 3 surefire ways…
Nonfiction authors write for one primary reason: to become an influencer. Whether your book is self-help, business-oriented, historical, or autobiographical, chances are you wrote it to help others better understand themselves or their world. To become an influencer, though, you must build authority as an author. If you were hoping your book will secure you…
Digital marketing is a science that’s rapidly evolving. As soon as you have it figured out, Google or Facebook algorithms change and your visibility sinks back down into obscurity. One thing has remained constant in recent years, though, and that’s the importance of content in marketing, especially as it related to social media for authors….
One of the best ways to build your authority as an author is to become a speaker. Nonfiction authors including subject matter experts, consultants and memoir writers often marry book sales and speaking events to strengthen their influence. Fiction authors, too, rely on bookstore appearances and speaking at literary festivals and events to build and…
Is your new book about to hit the shelves? Congratulations! It’s an incredibly satisfying and exciting time, but the hard work is far from being over. For many authors, the “home stretch” of publicizing and marketing their book is invigorating, but it can also be overwhelming. Garnering publicity for books is its own art…
Can you promote your book and build your authority without social media? Perhaps, but we wouldn’t recommend it. With more than one billion people seeking and sharing content every day, social media is a must. Even non-social promotional routes like speaking engagements, contributed articles and media appearances now tie back to social media. Wherever you…