This post shares tips and strategies from Erika Heald, a marketing consultant who relies on data tracking applications such as BuzzSumo. Learn more here. The main challenge when it comes to social media is understanding what type of content you should be posting and which channels reach your desired audience. Ultimately, everyone thinks that they…
Are you preparing to launch your new book? Deliberating the best ways to promote and sell your novel? There are plenty of avenues available to you, from building your online presence to securing endorsement to pitching media. As a rule of thumb, no amount of promotion will sell a bad book, so make sure you…
PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally! My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published…
This article was written by David Wogahn, president and founder of AuthorImprints. AuthorImprints is an award-winning, professional self-publishing services company assisting clients worldwide. They have helped more than 100 authors, businesses and other organizations launch self-publishing imprints which, in turn, has resulted in the successful publication of more than 300 books, and counting. Learn more…
This article was written by “Sir” Isaac Smith, a remote audio producer. He specializes in helping authors, speakers, and coaches generate exposure for their written work and tapping into new audiences. He works with his wife from their home in Hawkins, TX, where they help authors convert written work into audiobooks or even a podcast….
PR by the Book is celebrating 20 years of providing publicity and social media services for authors and publishers all over the country and even internationally. My husband Doug and I started PR by the Book in 2002 to create a boutique firm to serve all authors from bestsellers all the way down to self-published…
As PR by the Book celebrates 20 years in business, we bring you these valuable tips for making the most of your 2022! Are you ready to hit the ball out of the park in 2022? In order to accurately publicize your book (or your brand), you need to create a roadmap; otherwise, how do…
Self-publishing has been subject to ridicule since its inception. Historically, works produced outside of a traditional publishing house were/are considered less than. Since they’ve been passed on or rejected by agents, editors and the “best in the business,” they’re thought of as not good enough. Similarly, it’s been said that authors who self-publish don’t have…
I’ve been publicizing books for nearly a quarter of a century, but we launched PR by the Book in October 2002 and are celebrating being business athletes (a term my friend Daniel of Greenleaf bestowed on me) on our 19th Anniversary. This business has seen my husband (business partner) and I go from our late…
They say there’s a side of TikTok for every niche, and BookTok is one of the largest. Its primary hashtag (#booktok) has collected a total of 21.9 billion views, and that’s just one of the many hashtags booktokkers use in their ever-expanding influence on the book industry. The Rise of BookTok BookTok has been popular…
This article was written by Oliver Tuthill and Tara Walker, professional screenplay writers who work with book authors to adapt their book into a commercial screenplay. Tuthill and Walker are also successful film producers who are currently producing their latest client’s story, about an Alzheimer’s doctor, into a feature film. They can be reached at…
We are pleased to feature this article written by David Hancock, founder of Morgan James Publishing, a publishing company that blends traditional book publishing with the flexibility and authorial engagement of self-publishing. I firmly believe that book publishing, like any other business, needs to be shaken by a revolution from time to time. The…
Publicizing new books is often based on momentum. The more traction a book or author gets early on, the more it will snowball into something larger later down the line. One of the most common ways to be noticed by a larger audience is through book reviews. Why Early Reviews Matter People are more…
An often-overlooked tool of book marketing are book awards. Book awards not only are a way to make your book more appealing, but they will also allow more people to see it. Even just nominations for book awards can help your book and your name gain more traction. How Book Awards Work: Most book awards…
